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he iconic inventor of the instant photo, Polaroid, has reinvented itself for the digital age, launching a digital camera which makes instant full-color prints called PoGo.

This is the digital version of the traditional instant camera, which consumers have loved since the '70s.


The Polaroid PoGo Instant Digital Camera uses Zink ink-free printing technology to produce instant prints on a special paper embedded with heat-activated dye crystals. "With the push of a button, consumers can select from among the digital photos on the camera, crop or edit them and in less than 60 seconds, print full-colour, 2x3-inch prints," Polaroid said.
Photos can be reviewed on a three-inch colour LCD screen before printing.

Polaroid said the PoGo will be available in March and cost $US199. A 10-pack of Zink photo paper will sell for $US4.99.

Polaroid filed for bankruptcy protection last month amid a fraud probe into its parent company, Petters Group Worldwide. It discontinued production of its celebrated instant film cameras in February of last year and now produces LCD televisions, digital cameras and other consumer electronics products.